Business Building Tips

Find your unique niche

Narrow it down so specific that it is targeting a specific person. This usually, well, this always has something to do with what you are passionate about.

Memorize your elevator speech

Your elevator speak is your opportunity to not only explaining what you do but also how you can solve your client’s problem and give them a business card in under three minutes. Imagine having a three-minute ride on an elevator and you step in with someone taking the same ride. You have three minutes to communicate with them before they are gone! What is your elevator speech? Write it down and practice it until you have it memorized.

  1. This is what I do (title)
  2. This is how I can solve your problems
  3. Here is my contact info
  4. ASK FOR THE SESSION! Would you like to try it?

Create a Safe Environment

Always create that safe space for your client to share, explore and grow.

Send a Reminder

It is a good idea to send your client a reminder about your session 24 hours before the session. And sometimes even one hour before the session.

Be prepared for your Session

10 minutes before your session grab your client’s file and review your previous session and what you are going to cover in this session. It’s a great way to prepare yourself and get in the right frame of mind.

Answer your phone with enthusiasm!

Every time your phone rings, expect it to be a potential client. Always answer your phone with a smile. “Good morning or afternoon, this is (your first name).”

Follow up!

Hold yourself accountable and make sure you always follow up in a timely manner. One week is usually the best amount of time.

Keep in touch

Even if they are not working with you at this time, you want to stay connected to them, they may hire you in the future. Also, the more they hear about you, the more likely they are to refer someone to you.

Ask for referrals

“Will you refer me to your friends and family?” You can build a super successful business on just referrals!

Ask for feedback

Use the 1-10 scale, if it’s not a ten, ask them what it would take to make it a ten.

Expect opportunities!

Everywhere you go there is an opportunity to talk about coaching. Grocery store checkout line, at the bank, etc.

Always give two business cards

They may know of someone who would also be interested. Or if you are using an electronic business card, ask them if they would be willing to share your info on their social media.

Record Your Sessions

This can help you redefine your coaching and it’s an awesome tool to share with your clients.

Create a schedule

Create a schedule and stick to it. This is a great time management strategy. It also allows you to have fun time for yourself.

Decide on how much time you will allow for a session

Thirty minutes, one hour, an hour and a half.

Where will you conduct your session?

If in-person, then decide where you will conduct your sessions. Personal office, local park, coffee shop. In-person, via Skype or by phone.

How much to charge for your time? 

Decide how much you will charge for a session or for your time or do you work completely by donation.

Take action on your ideas

It use to always be this simple. You have an idea or get some great inspiration, you take action immediately. True? Maybe for some. Many years ago it may have much easier, but now there are so many distractions that get in the way. Agree? The ONLY way to be successful in your life is to take action on the ideas that you have as they come to you. Inspiration comes in many forms… expect it, then act on it and you WILL be successful. Take a moment to think about your recent ideas or inspirations and write them down. Now create an action plan and get started!

Remember your “why”

Often I think of a really good idea and a really good reason why I should do it! But what happens is… I will write down the idea of the thing I want to do and later look at it and it doesn’t have as much excitement as when I first wrote it down. Well, I think I figured out a way to remember why I got so excited at the time. It was the reason why I wanted to do it! So now when I have a good idea and write it down, I will also write down why it is a good idea as well. Then I feel the same excitement as when I first wrote it down and am more motivated to take action on it.

Step 1. Write down your idea

Step 2. Write down why it’s a good idea

To-Do List

In the evening, write down at least three things that you have to or want to do tomorrow. Then while you are sleeping they tend to start working themselves out for you to better take action and accomplish them the next day. Even if you only accomplish one thing on your list, you have made progress. This works!

What to do when clients start to back off…

Are your clients not returning your calls or emails? Are they constantly rescheduling? Do they cancel right before the session? Try to get an honest answer from them. Reach out to them at least three times, after that, let them be.

Here’s the number one thing you can start doing NOW to get clients…


Get comfortable with saying… “Would you like to try a session with me?” or “Would you like to try my product?” Maybe you will get some, no’s, some skeptics, but keep asking and someone will say yes! Eventually, you will be getting more yes’s than no’s and ultimately you will have a full and abundant practice doing or selling what you love.

Okay, maybe there is few steps to consider before you actually get to this point…

You have to meet people, so you have to find an audience either in person or online. Then let them know what you do! This is a proven strategy that works!

Most new coaches spend too much time doing things that don’t get them, clients!


Make a list of all the reasons why you think you aren’t getting clients.

Next, write a list of reasons why you want more clients. Why do you want them?

Now have your elevator speech ready and go out and ask at least one person per day if they would like to try a session with you. Use the three-day challenge! And use those exact words… “would you like to try a session with me?” People are open to the word “try.” Of course, you have to talk more about what you do in order to get people interested. Find ways to bring it up in small conversations.

Measure your progress. Keep track for 30 days and let me know how it goes. I promise you that by the end of the 30 days you will be doing more sessions than you were before you started asking!

3-day challenge

Day 1. Think of a few people that you could practice with and make a list. (Friends, family, co-workers)

Day 2. Reach out to at least one of those people and ask them if they would be willing to have a practice session with you and schedule it for day 3.

Day 3. Conduct and record your practice session.

Building confidence

Lacking confidence? That’s the number one reason you’re not getting new clients. I challenge you to face this fear, get uncomfortable and go out and be raw. Raw is authentic. You want to do this work right? Of course, you do! And you will be doing more of it soon if you follow this proven strategy for getting more clients!

One of the most commonly asked questions is, “How can I build more confidence in my spiritual business?” Students also often say, “I have a hard time charging for what I do.” Both of these are perfectly normal thoughts. Our intention is to help you learn and practice how to face your fears and get out of your comfort zone.

“The things we fear the most are the things we need to face first.”

A misconception of having your own practice is that there is a right way and a wrong way of doing it according to whoever is teaching it, wherever it originated from or from certain people who already practice it. They tend to insist that their way is the only way. Our intention is to get out of that box. We are human and we are designed to be creative and to give things a new expression and not to be so stuck in old ways. Is good to be respectful of other people practicing their business in their own way and not judge them or dislike them for it. So In our practice, we describe it as, “this is the way I do it and I am doing it to the best of my ability and the best that I know how.” And in this, there should be no judgment.

Here are some guidelines for starting your practice…

  • Be authentic, don’t feel like you have to know everything!
  • Not everyone will agree with you or support what you do and that’s okay!
  • Everyone has to start somewhere.
  • Don’t be afraid to make mistakes.
  • Use humor to get back up when you fall.
  • Ask for donations until you feel comfortable charging.
  • Release any judgment you have about yourself.
  • Trust in the guidance you receive.

Seven basic needs that we all desire…

  • Solutions
  • Direction
  • Guidance
  • Affection
  • Acceptance
  • Appreciation
  • Attention

When we begin to express and offer these needs to others through our practice, by universal law, we will begin to experience others offering it back to us.

All of your confidence will come from within you. Through practice, trial and error, you will begin to see a radiance within yourself and your interactions with others. Others, in turn, will begin to value your service and compliment and praise you. As you experience this, you will begin to feel more confident, but it all originally came from within you and your motivation to take risks. The only way to build confidence is to just do it.